URGENT Received 2 hours ago

Logo color conflicts with brand guidelines

Marcus Johnson
Brand Redesign
Feedback
SC
Sarah Chen
2 hours ago
I agree with the client's feedback. The current blue (#2C5AA0) is quite corporate. I'm thinking we could explore warmer alternatives like coral (#FF6B6B) or sunset orange (#FF8C42). These would align better with their friendly brand personality.
JD
James Davis
1 hour ago
Good points! For the typography, maybe we can look at rounded sans-serifs like Lexend or Commissioner? They're modern but approachable.
ModifAI's Interpretation & Recommendations
Color Adjustment
Client wants warmer colors instead of blue. Suggests exploring orange, red, or warm yellow tones.
Typography Change
Replace corporate font with more approachable, friendly typeface. Suggests using a rounded or serif option.
Accepted
Layout Simplification
Consider simplifying the logo layout to enhance friendliness and approachability.
Rejected
Contradiction Alert
This feedback contradicts previous color approval of blue color scheme from Jan 10, 2025.
Related Documents
Email Thread
Brand Redesign Feedback • Marcus Johnson
Logo_v3_current.png
Current logo version
Brand_Guidelines.pdf
Original brand guidelines